Posts in Business
Live Trends from Ambiente: February 11 + 12

I am thrilled to announce my newest partnership with one of the most important trade shows in the world, , where I will be reporting to you live on Saturday, February 11 and Sunday, February 12. I'll tell you more in a moment, but first, how are you? It's Friyay and I hope that you have some nice plans for the upcoming weekend. If you don't, try to make some because it will make you feel better if you have something to look forward too. So...

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Reporting and trend scouting are double passions of mine and fairs give me a great way to do that, it's always so special to meet those whom I admire behind some of my favorite interiors and lifestyle brands. Working with Ambiente will be the perfect partnership because I can share two days of live coverage on Instagram through IG Stories, flash interviews and photos with all of you and later, a full report on my blog. You don't have to leave the house, just follow me on and you're going on a blog tour with me from your sofa.

I've already put together a company list charting my adventures into interiorsland and am looking forward to tuning you in on all day Saturday and Sunday, so mark your calendars for 11 and 12 February for the latest and greatest collections because if you are into interiors like I am, this show is one that you can't miss, and it's also so important for you to follow what's new so you can pass your inspirations to your own clients, fans, readers, etc. You can count on me to find everything that is worth your attention, trust me, because I'll sniff out the best of the best and provide you with links and photos on Instagram during those two days so that you can find new companies and be in the know at the same time that I am.

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I wish you a lovely weekend, I'll be back on Monday to talk about more partnerships and fun things that I've been up to and also to tell you about a big project that you may be able to actually be a part of (I would love that).

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Oh and don't miss this.... We are now enrolling for the always inspiring Blogging Your Way e-course which begins in just FOUR WEEKS from now so you have to register before spaces sell out. I have so much to share with you that will go beyond the curriculum, so brace yourself for a great class!!!

Love,

Holly

(Fair photos from 2016 by and , all others are my own.)

18 Interiors Trends for 2017 "Fashion Comes Home"

I have great things to share with you now that I'm back from the and after spending two very full weekends there. I worked with a film crew to do videos for the fair which has become my new favorite thing to do! But of course, my focus was my booth and in presenting a cattledogs styled space to visitors and to tell them about me and what it is that I do. I feel in many ways, I accomplished this but so many things I would change but now I know for next time so even though the stand was a success and the fair had 150,000 visitors, I have learned so much from this experience and can't wait to work on my next fair stand.

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If you want to see before and after photos, . Are you ready to see what I saw at the fair and to do some trend spotting with me?  Here's my list of 18 interiors trends for interiors that I spotted. If I had to summarize the direction of interiors in Europe at the moment I would simple say, "Fashion Comes Home". I really see fashion making its way into the home sector with the revival of individualism, texture, fabric and luxe materials and patterns.

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1. Antique-effect mirrors that are not Shabby Chic, but very moody and dramatic. and come to mind.

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2. Grouping pendant lights instead of hanging just one. Grouping definitely creates a mood as well as impact. The lighting above shown was in the stand of .

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3. Velvet seating is experiencing a big comeback. I saw examples of this all over the fair, sometimes using just a chair as an accent, other times an entire room. The purple seating above was in the stand of .

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4. Curtains. I saw lots of stands using lengths of fabric as room dividers to mimic curtains. Semi-sheers and some very lightweight that almost looked like netting. Others more dramatic and bold in lush materials. There is a huge revival in fabrics for interiors at the moment. Example above as shown in stand and .

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5. Painted walls. White is definitely not trending right now on walls here in Europe. Walls need to be in color - and mostly bold moody tones. Examples above as seen at and stands.

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6. Multi-colored walls. Individualize your home. This stood out to me the more I browsed the fair. One way was repeated throughout the fair and it was through color. One color on the walls in an entire room feels dated to me after visiting the imm. The new goal is to use different colors on your walls or paint the walls in unique ways with more than one color (such as 3/4 of the way up, one color, and the top, another). Being playful but still maintaining a sophisticated vibe.

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7. Luxe materials and texture. Marble and colored glass are definitely on trend. Velvet, leather, linen, crystal, wool, anything that makes you want to touch it. Example above from .

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8. Colored surfaces. White and wood are classics, but companies are asking us to live a little. Buy a dining room table with a navy blue top or a kitchen unit in pale blue. Or maybe an emerald green side table? A coffee table in pale yellow? Try to break away from the classics at the moment and be more open to mi color into your foundation pieces, not just your accents.

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9. Colored frames. Or mix the frame colors. offers this with their new  and I love it.

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10. Layering rugs. This is popular too. Lay down a rug and add another rug on top, and maybe another trailing off, and create a patchwork of rugs if you like. It's also a practical solution if your table is larger than your rug. Just add more rugs.

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11. Pastels with black. Grounding pastels with black is very important and I saw lots of examples of this - black seems to bring pastels into the adult zone and out of the teen zone. Also, mi in red or bright orange. Great example of this was spotted in the stand.

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12. Bold lighting. Lighting that makes an impact is very important right now. Nothing above your table should be boring! I saw examples of this over and over again. Lights that make you stop and stare. Go for those. Same for floor and tabletop lights. The sky is the limited!

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13. Kitchens that bring chef's technology to your home. I saw so many examples of this with integrated stovetop ventilation, vacuum-pack drawers in ovens, appliances that use voice command, coffee makers with wifi, black stainless steel, mobile kitchens, rethinking your refrigerator (built in under counters or in the wall vs. huge free standing unit), touch activated faucets, Alexa-enabled appliances, faucets in bold colors, you name it. You can live like a professional chef at home with the options that are out there right now. Kitchen above is from , notice the raised sink, so interesting right?

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14. Modular and multi functional furniture. Sofas, tables, it should all have more than one way to use and enjoy it. It can be repositioned, used to work, to play, to sleep, to accommodate guests, etc. had a great sofa in her stand that shows how nicely this can be accomplished.

15. Metal. Metal is huge, it's everywhere. Frames, legs, lighting, kitchens, everything - but way more understated and matte than before, not so much bling.

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16. Mirrors. MIRRORS are BIG right now. Especially round ones and those that are shaped a bit unusually. I love mirrors in the home, so this is a trend that never goes out of style to me.

17. Bold Tones. Color is big right now but not the typical saturated hues like pure red, blue, violet... The colors are definitely more moody and shaded. Imagine adding black to pure red, or black to blue... Or adding gray to yellow or green. Cozy colors are what I predict we're moving towards for the year.

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18. And a micro trend... Air plant holders! People were going crazy for these over at the and Desiree even had them in her booth. Air plant holders are seriously all the rage at the moment, particularly the ones from .

I hope you've enjoyed my trend report from the imm Cologne and Living Kitchen. Which trends do you like most???

(Images: unless otherwise noted, Holly Becker/iPhone)

The Bloggers Trend Show @ imm Cologne + Living Kitchen

I am typing with excited fingers because the cattledogs booth at the fair is up and running! The imm is one of the most important interiors and kitchen fairs in the world and certainly, in Europe. If you're an American, imagine being asked to have your own booth at the ICFF in New York and to share your inspirations and ideas as a stylist and blogger. Well, it's like that. A big deal. And not just a little booth, an entire 11 x 7 meter space where you can create a kitchen, living room and dining area!

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You can find me in Hall 4.1 Booth C022 so please stop by all week or come on the weekend to meet me personally all day on Saturday and Sunday - I'll be there from opening time until the fair closes each day. That's me chatting with visitors from , was such a pleasure to have coffee with them and relax.

I was honored to accept the challenge for my first trade show booth and jumped right in. But it's not just an honor for me but for bloggers everywhere because this could be the start of something new. Imagine more fairs having booths from bloggers + influencers sharing their inspirations? It brings such a fresh flair to an interiors trade show, don't you think? To see your favorite blog come to life and to get to meet the blogger that you love so much. Perhaps this is the next step for bloggers - to have their own trend shows at trade fairs so they can share what's happening online and what they, and their readers, are interested in the most at the moment. I actually LOVE this concept!

I've done a lot to get to this point of being recognized and I'm proud of this - and also proud of what this means for bloggers globally. I want to do video work and television next. In fact, I would love to have my own show. But I'm proud that bloggers are being seen, no longer invisible. And though print publications still battle their feelings with having us out here, I'm happy to tell them that we must learn to live and work together because bloggers and influencers are not fading out anytime soon. So it's time to team up or just accept us as being important content providers too.

Bringing together my ideas and inspirations for a trade show booth was one of the most exciting projects I've had because it's totally new. I love a challenge. And to have only started in November, and only finalizing everything a few weeks ago, well... It's an understatement to say that I worked really hard with my assistant, Toni Vinther, to pull it off in record time.

I also can't thank Tinna and Morten Pedersen enough from . Both worked with us very closely to loan out Skagerak and Ferm Living products for the cattledogs booth. I also worked closely with , , , , , , , and to supply the major pieces for the booth which are on loan and to be returned after the fair ends. And of course Eike Fuchs, the Project Manager for Living Kitchen, Judith Mader, Charlotte Guyout, Ann-Christin Mai, Jan Wefelnberg and Markus Majerus. All were tremendously supportive and helpful throughout this project and none of this would have happened without them. And lovely Jenny who helped us build the booth! She was fantastic!

This was the first time the imm has ever had a Bloggers Trend Show, so we all learned so much together on this project and my hope is that the imm will continue to partner with bloggers in the future for more trend shows.

So! here is the booth on Sunday, the day before opening day...

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Ann-Christin Mai, Charlotte Guyot and Judith Mader - Charlie's Angels for sure!

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And the floor plan... A rough copy but at least you can get a good idea of the layout and dimensions. I wanted the back wall to be plywood because I see it as great material to use on the wall in the home, particularly in the kitchen, and hope to see it even more in the future.

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I'm VERY visual, so I always work off of mood boards. I find a starting point and then work from there. For this project, the starting point was a beautiful scrapwood table from Piet Hein Eek. I have loved his work for eight years and finally had a chance to approach him to work with me on this project and he accepted. From there, I decided on the plywood wall and the color scheme and overall vibe I was going for. Here is my mood board.

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From this point, I started to make calls and send emails. Because time was so limited and Christmas was coming, it was critical to get all of our big pieces ordered before the holidays and gladly, we accomplished this. After I secured the large pieces, I did more mood boards just to see how the pieces were working together as I worked, you can see these below. I also had a mood board on Pinterest that I kept secret until now - you can see it here.

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Dining area major pieces: from Woud Design, Side chairs from Menu, from Muuto, in high gloss from Piet Hein Eek (This isn't the exact table, I selected one in richer deeper tones and lots of white), in white from Menu.

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Kitchen corner major pieces: (shelves and bar) from n by Naber, , and  from Ferm Living, in Light Blue from Woud Design, from Ferm Living,  from Skagerak.

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Mood board area major pieces: in white from Muuto, from Skagerak. This area ended up NOT being for the mood board, we moved it to another wall, and instead installed original painting from above the Vivlio shelving instead.

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Living room major pieces: covered in Steelcut trio 133 textile and designed by Muuto,  from LYS Vintage designed by , from LYS Vintage designed by , Muuto in green (from my home), covered in Blue Umami 3 743 textile and designed by Muuto,  from Atelier Suhka (from my home), from Connox designed by (from my home),  from Lulu & Georgia (from my home), Large 200x300 Black White from Muuto, in Black from Ferm Living,  from Ferm Living, from Woud Design.

Last weekend, we put it all together and on Monday morning, I went live on Instagram Stories to show you how it came out - and the fair officially opened. They're expecting 70,000 visitors so it's just a wee bit of pressure when a fair approaches you and asks if you'd like to be part of an international trend show and they'd like to give you a booth to share your personal inspirations in and some of the trends that are on your radar. With only two bloggers participating, it was such an honor to be asked but also to share the project with Desiree from , a friend and fellow blogger living in Amsterdam whom I've known for years. We photographed her home for my second book, Decorate Workshop. You can see her on her beautiful blog.

Ready to peek in at the booth?

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BEFORE, remember?

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This is AFTER. Note: I didn't select the floor, I had to use the standard trade show floor which is black cement. I also did not select the wall height. I had to use what they gave me, the height of 2,5 meters. Everything else though, I selected and nothing is "sponsored" and no one is giving me perks or anything special if I asked them to be part of the booth. Everything was chosen for one reason: I liked it! Also, 90-100 items that you see are from my own home. This makes the booth feel like home to me.

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I love the wall decal on the back wall, a tree, by . She's lovely. She gave it to me as a gift about a year ago and I was going to put it in Aidan's room but decided now that the booth was were it needed to go.

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I like seeing visitors rela and chatting in my space. These guests are flipping through and . I've added magazines and books from some of my favorite authors, including , , my four books, , , Igor from  and with lovely Judith, , and many more. The  vases that you see are from in Hamburg, a favorite interiors shop of mine that I tell everyone who visits Hamburg that they must visit. Those vases are on my wish list for sure!

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These pretty ceramic spoons are from my private collection, made by .

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Don't worry, I tucked away all of the cords on the floor to the left of the shelving, you can't see them anymore, they drove me nuts!!!

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These are so precious and special to me, on loan from my friend in Hamburg.

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My assistant Toni Vinther (to the far left), speaking with a booth visitor.

So! that is the cattledogs booth! Since the fair is still on, you can also come by and see it live and visit Desiree's booth too! At the fair, you can find some of the best brands in the world of interiors and kitchen exhibiting their new collections AND the small makers too at the which is also part of the imm this year for the first time.

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All week at the cattledogs booth, we have a wonderful hostess there, Ayse Alkan ( on Instagram) to make you a coffee, help you pin to the pinboard in our booth (you can win prizes!) and to answer your questions... Then, I'm back on Saturday and Sunday to be in the booth all day myself - I'll be there with Morten and Ayse from opening to closing hours both days but away for lunch. If you stop by and I'm not there, ask them to text me and I'll come back to see you - I may be chatting to someone in another booth, etc. But I'm there!

On Saturday, we have a blogger tour and lots of my blogger friends are coming to see me and participate in my growing mood board project in my booth. We have cappuccino, expresso, etc in my booth too -so stop by and sit at the bar and relax with us. There is wifi, plenty of books and magazines to peruse and a very laid back and rela environment that I'm sure you will enjoy so definitely spend some time with us.

Thank you again to the imm and Living Kitchen for having me. From Friday-Sunday please watch my Instagram and hashtag #immspired to see my trend repots from the fair and I'll see you on Saturday and Sunday in my booth too!

Bye! xo

Holly

cattledogs Booth at imm and LivingKitchen Fair in Cologne!

Hello everyone and a very happy new year to you! I've been trying to blog less over the past month to focus my energy on a big project coming up AND to spend more time with my little boy who will turn THREE next month. We are doing well and he is such a wonderful child, I couldn't be happier as a mom and definitely had such a nice time with him during our pause time. My husband and I really enjoy him - he is a super energetic, a comedian and already speaking in sentences in both German and English, so he's definitely keeping us on our toes. (my imm mood board above, to give you a general idea of the cattledogs booth concept)

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Okay, so! I have to tell you about this very exciting and a very big FIRST TIME project I'm currently assigned to by the imm and LivingKitchen fair ( and ). But first...Do you know about the and ?

If not, it's one of the largest fairs in the world, and certainly most influential, for home and kitchen. It's THE fair to attend if you want to catch all of the largest trends from the leading companies , to see all of their brand new collections before anyone else. What is even MORE special is that this time, they are including a special hall just for , which is an International Fair for independent designers, so they are giving small brands a chance to be seen and experienced by their visitors. I find this very fresh and inspirational.

But that's not all... They have partnered with me and also Desiree from , so we each were assigned a booth in one of the halls to present our own trend show. This is so exciting for us both, I'm certainly looking forward to it! The theme for our booths is "immspired – the bloggers’ trend show" and we were asked to design a booth from the ground up and source and order in all of the products we'd need to loan from some of our favorite companies, and we had about 6 weeks (including the holidays) to do it. This proved to be challenging but exhilarating because I was traveling for my European book tour during the planning stages AND since it landed right during the same time as my family "pause" time for the holidays among a thousand other things I have going on in my business!

So far, so good! Thing is, it was nice to work on something like this with such little planning time because I had to just make FAST decisions, improvise, and not over-think anything. For a creative/perfectionist/semi-control freak like me (at least for work-related tasks, definitely not in my private life), it was nice to have a very short planning and execution time because I would have doubted and revised and perfected to death every step along the way. The pace of this project has been intense and quick, but I'm still confident the results will be very nice and the fair will be so pleased with the results, as well as our guests. I really hope you will come to meet me and see the booth in person if you can! I feel so relaxed, not nervous at all, though with an estimated 70,000 people flooding to this influential fair, you think I'd be a wreck but I'm surprisingly so chill about it because this is something I love so much - combining my vision with meeting people and being immersed in a beautiful setting with inspirational people and products. HELLO HAPPINESS.

The cattledogs space is planned at 11 meters by 7 meters, so it's a decent size spot with a small kitchen nook, dining area, seating area and a fun Instagram printer for you to use, free coffee, wifi and a big mood board project where you are invited to take part. I'll have tools for you to use AND we'll be posting on Instagram (you too!) where we will have a winner who will get special prizes from me shipped in the mail after the fair that you will love from my favorite companies.

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I've finished my booth design (at least the major pieces), so I will show you more in the days to come... Then, during the fair on Instagram, I'll show you on Instagram Stories (@cattledogs) with live video AND with photos on my stream so you can see the booth. I have a bunch of bloggers visiting me at the booth too, so I'll be sure to share them with you when they stop by on my Instagram feed. You can follow the fun on Instagram with hashtag #immspired. Come visit me and if you want tickets at a special rate, click here, so you can come during the second weekend between January 20-22. I will be at my booth to meet my visitors on Monday, January 16, Saturday, January 21 from 11-and Sunday, January 22 from 11-4. If I'm not there when you stop by on those dates, just ask the person who is in my booth (we have a host present at all times) to send me an SMS so I can come by to meet you - I may be off touring the fair or working elsewhere for a bit. If I know you have come to meet me, I'll do my best to see you so please do stop by.

For now, I want to thank some of the companies in advance who are lending me products for this wonderful project. They include:  - Lighting and accessories  - furniture  - furniture, lighting and accessories  - furniture and lighting  - furniture  - kitchen  - furniture  - accessories  - paint

I will also have special paintings from and small ceramics from along with magazines to read and enjoy as you lounge from , and .

I expect to add a few more collaborators our list above in the next 48 hours, so I'll update this post when I do to share them with you.

TO ATTEND AT A SPECIAL PRICE (8 Euro for the entrance on the private visitor days including free train ride) and enter this code at checkout: 2017lk+imm

I'm so happy to share this project with you... More to come in the next days, so stay turned and again, a very happy new year to all of you.

Love and peace,

Holly