Posts in Business
Meet Me In Paris On March 24th: Décors de Fêtes

Hello dear readers and friends! The book and I wrote, , will soon have its official launch party in Paris! I am over the moon to announce this special event on March 24th from 7-9 pm where I will be making a special appearance in Paris at the beautiful shop of to celebrate  published by .

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If you would like to attend the book party, and RSVPing since the party is after store hours and we need a headcount for drinks and snacks. Or, you can email your name to [email protected] Also, if you attend the party, the first 10 people to buy the book will get two very special gifts from me. :)

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I am very excited because I've never been to France to meet fellow bloggers and friends of cattledogs there at an official party. I can't believe it, especially since I've been to Paris so many times in my life! This is why I decided to take this trip and go there to just see who shows up to say hello. I want to meet friends and fans and see some of my blogging peers, too.

It's the same week of my birthday, so I've decided to make a special weekend out of it so I'm staying in a nice hotel and treating myself to a spa treatment there too. A book party, a nice hotel, walking around Paris with my camera in the Spring, it's not such a bad idea! In fact, if you have ANY inspiring suggestions on what I should do on March 25th for the day (or evening) or the morning of Sunday March 26th, please list them in the comments section below because I'll be roaming the city on the look out for inspiring things to do and see in addition to  and e of course!

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By the way, if you missed our book trailer, here it is... This is for the English version, , but the content is the same as the French edition.

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Video Credits: Videographer + Director: Koen Folkerts,  // Creative Direction + Styling: Holly Becker // Location: , Hannover, Germany Models: Emma Pedersen, Nora Hartmann, Nanna Eriksen // Music: By Film Composer - Isle (Licensed through )

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See you March 24th, Paris!!!!!

Love, Holly x

(Photos: Leslie Shewring for Decorate For a Party)

DIY Website in 6 Steps With Squarespace

I've been collaborating with for years, in fact I remember when they were in beta and we spoke about their exciting new website in 2006. Here I am, 11 years later, and I'm still a fan of their site and what they do. But what exactly DO they do, you may wonder? Well, it's simple. If you don't have thousands to spend on a website but you want it to look expensive and gorgeous, you can shop Squarespace for everything from a domain name to a website template and even a logo for your site. It's easy to pull your entire website together in a day (maybe more if you are a perfectionist like I am). BUT you COULD DIY your own website in 6-8 hours. Today dear readers, I'm going to walk you through how to create a Squarespace website in 6 Easy Steps. Ready?

1. DOMAIN. Visit and if you don't already have a domain name, search for one to see if what you want is available. You can search at the top of the main page on the site. Need to learn more about domains? Then . If the domain you want is not available, they will suggest a list of alternatives. If you don't need a custom domain name and just want to use the preassigned name from Squarespace or you ALREADY have a domain name and want to use that, no problem because Squarespace now offers . Move to the next step.

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2. TEMPLATE. From the main page click on the button far right that says GET STARTED which will bring you to the . There are many categories along the left sidebar for you to peruse. This step will be where you will spend the most time, because there are many to browse and I'm guessing you will have a few that you won't be able to decide on in the end. This is where you need to call in a friend OR just close your eyes and pick. Don't try too hard to have the perfect template right now, as Squarespace puts it, "Pick your template based on how close it is to your ideal website, but don't worry about an exact match. Your pages, content, fonts, colors, and more can be changed after you sign up." You may want to write that down so you know what you're looking for. Big photos, page, about page, portfolio, shop, or something else? List it and then look.

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3. SIGN UP AND START CREATING. After you find the template (for instance I love the and this is one I want to work with for my new website) click on the button in the upper right hand corner when you are viewing the template that says, "Start With This Design". Then complete the short form and click on "Sign Up + Create Site". Next you will be asked some questions like, "What is your site for?", "What is the website about?", "What are your goals for this site?", and then you are prompted to fill in the site title.

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4. PERSONALIZE. Next, your "new" site will open and this is where you can personalize everything for your own custom website. Along the bottom of the site, you will see a black bar alerting you that you have a free 14 day trial. If you want to actually go beyond that and purchase a package, you can use code DECOR8 for 10% off your first purchase. Okay, so now it's time to get to work. This is the other step in this 6 step process that will take you the longest but if you are clear as to what you want and work quickly, it may be quite quick. I know what I want so I'm willing to guess this will be a fast step for me. Fast as in, 8 hours max. Trust me, to build and launch a website, that's lightening speed.

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5. ADD LOGO + IMAGES. Upload or create , add your own to the "gallery" on your site, customize and tweak until you have exactly what you need and like. It's best to have a folder on your computer that you title "Squarespace" or something so you can drop ALL of the files you put on your Squarespace site in that folder first and then drag and drop. I really like to be organized when working on projects so I have folders for everything.

6. SPELLCHECK, EDIT, GO LIVE. With the design in place and ready to go, edit all of your text, check for spelling errors, and go through the site, page by page, to tweak as needed. Then go live and ask your friends what they think and even share the new site screenshot on your social sites like Instagram. If you do, use hashtag #squarespace so we can see your new site!

SMILE, you did it! Next month, I'll post again to show you the part two with my shiny new website. Stay tuned! If you want to build your own website or shop, go for it, and use coupon ‘DECOR8’ for 10% off your first purchase.

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This is a sponsored post in partnership with Squarespace but all words and opinions are my own.

Take Your Blog & Business to the Next Level e-course

I'm excited to announce an e-course like no other that you simply cannot miss... So in case you haven't enrolled yet, the Blogging Your Way is a must-take! It's all about taking your blog & business to the next level (or how to start it right if you are brand new). From March 3-20 I'm going to help a small group of you online to build the blog (or Instagram or business) of your dreams, and then how to use it once it has grown... So tell me... Are you in?

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This class will teach you everything you need to know about profitable BOLD blogging and social media that slays. I've been supporting myself financially on my blog since I started in 2006. Yes, that's ELEVEN YEARS. Talk about business sustainability - I will show you exactly how I did it and how I stay relevant in this ever-changing marketplace year after year. NO SECRETS. Come, learn from me.

Have a blog? Want to start a blog? Have a business you want to promote? Do you need help figuring out how to do something with all of the great fans you've amassed? Do you feel stale and in need of inspiration and brand new ways to work online?

This class WILL be a game changer for you.

I will solely teach this class and I will dedicate all of my time and attention for three weeks to ONLY you. This means that you will have direct access daily to talk to me online (except on the weekends) to answer your questions. You can even chat live once weekly with me in our mentor chat and ask any question you'd like and I'll answer it. One or ten, I'll answer them all.

This class will be like none before it because we are keeping it small and I'm not scheduling any other work or projects for the full duration so this class is the ONLY thing on my mind which frees me up to shoot above and beyond for my students.

It's also for all levels but if you are a beginner, please note that we will not teach you HOW to set up a blog. So it’s a good idea to set one up first and then we will teach you what you need to know to get rolling with your blog. And for those of you already blogging, it’s time to up your game!

For more information, because I'm only allowing 50 more students into the class and then that's it - I'm closing registration. I won't be doing another class like this until late Fall/early winter this year, so if you want it, come and get it!!!!

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Love, Holly

(Top photo: Toni Vinther, bottom row all by Holly Becker except 2nd from left, by n)

5 Eye-Catching Black + White Party Ideas

Hello friends, I had a most lovely book party in Hannover before Christmas when I launched (or in German, the book is called ) in the city where I live with my friends and family whom I love so much. A bonus was that my little boy Aidan Benjamin, who turns 3 tomorrow, was there with me watching mama talk about my book and showing how to create a beautiful party scene using only black and white. There I am below with my little one looking on...

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I love my son so much and to be "working" with him like this and to have him share in the festivities of my book party gave me no greater joy - in fact, this was such a special time for me to have him there. When I was styling the black and white gift giving party in my book, he was running around the room with me and Holly Marder (the photographer) along with Pamuk and Tinna, and he was so much younger! That was back in September 2014 when he was 19 months old. In this photo above he is already out of the toddler years and is a genuine little boy. The thing is, as he grows and works alongside of me as I produce my books and then, do book parties, I observe his growth and his maturity, how he went from not talking on the photoshoot to now, never being quiet and speaking in two languages fluently!

I've launched 4 books and have been to over 40 locations in North America and Europe since my first book came out years back... But never with him until now. He loved the cake pops and enjoyed meeting everyone and in the end, he did great being in a shop with nearly 100% ceramics and glass -he didn't break a single thing. Good boy! I was so proud and I'm happy I got to finally have a book party in Hannover with him with me -  this is something I'll never, ever forget.

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I was so honored to take Decorate For a Party to London, Amsterdam, Berlin, Hamburg, Hannover, Zurich, and even the imm in Cologne where it was proudly on display in my stand. And Leslie launched the book in Victoria, British Columbia. This weekend, I'll bring the book to Frankfurt to share at the Ambiente Fair in a video that they'll put on their Facebook page. Book #4 gave me some great adventures and now I'm finalizing the concept for book 5, which I will write as the sole author, and it will release end of 2018 or Spring 2019. It's going to be something very different from what you'd imagine and I'm breaking the "Decorate" series now so no more "Decorate..." books for the time being. I have decided to take a risk and try something very new. Let's see what you will think!

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taking a photo for Instagram

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I'm very happy here to receive flowers styled by local florist .

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Now I'll give you 5 black and white party styling ideas, particularly for the winter months (like RIGHT NOW!). Ready for some tips?

  1. PATTERN MIX. Black and white can go super clinical or super minimalist and modern - not so much playful or fun, right? But if you mix and match patterns you can definitely insert the fun factor. I've chosen linens and ceramics from and made hostess gift boxes for each plate which double as a place card since everyone has their name on a box. The boxes were simple white boxes but I used black washi tape to create a "ribbon" and black dot stickers from the stationery aisle in the local drug store to add a pattern.
  2. NO TABLECLOTH. I like the way a table can look without a table cloth, especially if you have a beautiful wood or simple white table. For a black and white party, especially if you have a white table, use a patterned runner to warm up the table with fabric and leave the rest bare for a more modern Scandinavian look.
  3. CHINESE TAKE AWAY BOXES. I love these boxes, you can get them everywhere it seems lately and the solid white without any writing are the ones I go for. I like to fill them with nuts, candy and crackers. You can embellish with black washi tape or just leave them plain.
  4. SPRIGS OF GREEN. Every black and white party needs a natural element to warm it up. Because it's from nature, the color of it doesn't disrupt the flow of your monochromatic scheme. Add sprigs of pine to clear glasses vases (or in this case Finnish champagne glasses) or add other greens like Eucalyptus or potted plants. The key is to use only one type of green down the table center so that it creates interest without becoming a focal point or cheap looking.
  5. NO PLACEMATS. I like placemats but honestly, it's refreshing to drop them every once in awhile. Use large patterned napkins or solid black to give your plate something to rest against until guests take their seats.
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Here I am receiving so much warmth and love from my dear friend .

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I had to create a place setting for my little boy!

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I made Finnish himmeli and hung them in the shop window using birch-patterned straws. The DIY project is in the book!

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Thank you to beautiful Eghlima Kiaei from for your bright and energetic spirit and your delicious cakes and cake pops - we love what you do and appreciate so much all you did to make this party so nice for us! Also many, many thanks to Hannover-based Photographer for these lovely photographs and your happy nature and big smile. With special thanks to Imke Isermann at for allowing us to use this beautiful space for the afternoon. Finally, thank you to our German publishers, Random House/DVA, for giving to German-speaking Europe!

Oh and of course, thanks to everyone who came to celebrate with us (Anke, Gabi, Kerstin, Esra, Annette, Claudia, Kristina, Sean, Guru, Dietlind, Gundi, Anna, Sonja, Mary, Tinna, Sara, Emma, Jan + Wiebke, Berit + Heiko) and so many others for making this event so meaningful to me.

Love,

Holly

Live Trends from Ambiente: February 11 + 12

I am thrilled to announce my newest partnership with one of the most important trade shows in the world, , where I will be reporting to you live on Saturday, February 11 and Sunday, February 12. I'll tell you more in a moment, but first, how are you? It's Friyay and I hope that you have some nice plans for the upcoming weekend. If you don't, try to make some because it will make you feel better if you have something to look forward too. So...

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Reporting and trend scouting are double passions of mine and fairs give me a great way to do that, it's always so special to meet those whom I admire behind some of my favorite interiors and lifestyle brands. Working with Ambiente will be the perfect partnership because I can share two days of live coverage on Instagram through IG Stories, flash interviews and photos with all of you and later, a full report on my blog. You don't have to leave the house, just follow me on and you're going on a blog tour with me from your sofa.

I've already put together a company list charting my adventures into interiorsland and am looking forward to tuning you in on all day Saturday and Sunday, so mark your calendars for 11 and 12 February for the latest and greatest collections because if you are into interiors like I am, this show is one that you can't miss, and it's also so important for you to follow what's new so you can pass your inspirations to your own clients, fans, readers, etc. You can count on me to find everything that is worth your attention, trust me, because I'll sniff out the best of the best and provide you with links and photos on Instagram during those two days so that you can find new companies and be in the know at the same time that I am.

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I wish you a lovely weekend, I'll be back on Monday to talk about more partnerships and fun things that I've been up to and also to tell you about a big project that you may be able to actually be a part of (I would love that).

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Oh and don't miss this.... We are now enrolling for the always inspiring Blogging Your Way e-course which begins in just FOUR WEEKS from now so you have to register before spaces sell out. I have so much to share with you that will go beyond the curriculum, so brace yourself for a great class!!!

Love,

Holly

(Fair photos from 2016 by and , all others are my own.)

18 Interiors Trends for 2017 "Fashion Comes Home"

I have great things to share with you now that I'm back from the and after spending two very full weekends there. I worked with a film crew to do videos for the fair which has become my new favorite thing to do! But of course, my focus was my booth and in presenting a cattledogs styled space to visitors and to tell them about me and what it is that I do. I feel in many ways, I accomplished this but so many things I would change but now I know for next time so even though the stand was a success and the fair had 150,000 visitors, I have learned so much from this experience and can't wait to work on my next fair stand.

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If you want to see before and after photos, . Are you ready to see what I saw at the fair and to do some trend spotting with me?  Here's my list of 18 interiors trends for interiors that I spotted. If I had to summarize the direction of interiors in Europe at the moment I would simple say, "Fashion Comes Home". I really see fashion making its way into the home sector with the revival of individualism, texture, fabric and luxe materials and patterns.

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1. Antique-effect mirrors that are not Shabby Chic, but very moody and dramatic. and come to mind.

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2. Grouping pendant lights instead of hanging just one. Grouping definitely creates a mood as well as impact. The lighting above shown was in the stand of .

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3. Velvet seating is experiencing a big comeback. I saw examples of this all over the fair, sometimes using just a chair as an accent, other times an entire room. The purple seating above was in the stand of .

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4. Curtains. I saw lots of stands using lengths of fabric as room dividers to mimic curtains. Semi-sheers and some very lightweight that almost looked like netting. Others more dramatic and bold in lush materials. There is a huge revival in fabrics for interiors at the moment. Example above as shown in stand and .

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5. Painted walls. White is definitely not trending right now on walls here in Europe. Walls need to be in color - and mostly bold moody tones. Examples above as seen at and stands.

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6. Multi-colored walls. Individualize your home. This stood out to me the more I browsed the fair. One way was repeated throughout the fair and it was through color. One color on the walls in an entire room feels dated to me after visiting the imm. The new goal is to use different colors on your walls or paint the walls in unique ways with more than one color (such as 3/4 of the way up, one color, and the top, another). Being playful but still maintaining a sophisticated vibe.

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7. Luxe materials and texture. Marble and colored glass are definitely on trend. Velvet, leather, linen, crystal, wool, anything that makes you want to touch it. Example above from .

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8. Colored surfaces. White and wood are classics, but companies are asking us to live a little. Buy a dining room table with a navy blue top or a kitchen unit in pale blue. Or maybe an emerald green side table? A coffee table in pale yellow? Try to break away from the classics at the moment and be more open to mi color into your foundation pieces, not just your accents.

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9. Colored frames. Or mix the frame colors. offers this with their new  and I love it.

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10. Layering rugs. This is popular too. Lay down a rug and add another rug on top, and maybe another trailing off, and create a patchwork of rugs if you like. It's also a practical solution if your table is larger than your rug. Just add more rugs.

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11. Pastels with black. Grounding pastels with black is very important and I saw lots of examples of this - black seems to bring pastels into the adult zone and out of the teen zone. Also, mi in red or bright orange. Great example of this was spotted in the stand.

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12. Bold lighting. Lighting that makes an impact is very important right now. Nothing above your table should be boring! I saw examples of this over and over again. Lights that make you stop and stare. Go for those. Same for floor and tabletop lights. The sky is the limited!

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13. Kitchens that bring chef's technology to your home. I saw so many examples of this with integrated stovetop ventilation, vacuum-pack drawers in ovens, appliances that use voice command, coffee makers with wifi, black stainless steel, mobile kitchens, rethinking your refrigerator (built in under counters or in the wall vs. huge free standing unit), touch activated faucets, Alexa-enabled appliances, faucets in bold colors, you name it. You can live like a professional chef at home with the options that are out there right now. Kitchen above is from , notice the raised sink, so interesting right?

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14. Modular and multi functional furniture. Sofas, tables, it should all have more than one way to use and enjoy it. It can be repositioned, used to work, to play, to sleep, to accommodate guests, etc. had a great sofa in her stand that shows how nicely this can be accomplished.

15. Metal. Metal is huge, it's everywhere. Frames, legs, lighting, kitchens, everything - but way more understated and matte than before, not so much bling.

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16. Mirrors. MIRRORS are BIG right now. Especially round ones and those that are shaped a bit unusually. I love mirrors in the home, so this is a trend that never goes out of style to me.

17. Bold Tones. Color is big right now but not the typical saturated hues like pure red, blue, violet... The colors are definitely more moody and shaded. Imagine adding black to pure red, or black to blue... Or adding gray to yellow or green. Cozy colors are what I predict we're moving towards for the year.

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18. And a micro trend... Air plant holders! People were going crazy for these over at the and Desiree even had them in her booth. Air plant holders are seriously all the rage at the moment, particularly the ones from .

I hope you've enjoyed my trend report from the imm Cologne and Living Kitchen. Which trends do you like most???

(Images: unless otherwise noted, Holly Becker/iPhone)