It is only human nature to want to impress (for lack of a better word) those who are looking in on your life. It sounds icky to say that, I know, but I'm comfortable with that because it's part of our nature. It's not bad or wrong to care about how others perceive us. It's strange to wonder if how we (or our homes) look truly represent us because we want to send the right message out...
Today, our home is no longer reserved for the eyes of close friends and family - the entire internet can be involved if you choose. We DO care about our style because partly, it makes us HAPPY to share ourselves so openly, but we also care about what others think. There is nothing to be ashamed of here, this all begins in early childhood and continues on. It's just life.
With that being said, we share our personal style on the streets every single day, yet those on the train have no clue how we live. We may wear Versace but have a one room apartment above a gas station with 5 roommates. Our entire paycheck may have gone on that dress (a month's salary!). This is perhaps not the best choice in spending a limited income but it does prove a point. You can't judge a book by its cover. The way we dress is not an indication of how we live and how big our home is.
When we are using the web to share our life - whether it is fashion or our homes, cooking or our children, people do see glimpses of how we live. Take Instagram for example. Most of my friends are sharing how they live whether they realize it not. A selfie shot in their bathroom gives you insight into how their home looks and how they decorate. You get a sense of how they live. Others are baking and share glimpses of their kitchen. Same thing. You can see how they live.
Of course, you have others like me who post their entire home on Instagram. With the opening of doors done so freely, and daily, it's only natural that trends in decor and/or lifestyle are becoming more and more of a focus. We want to be part of a group. We want to find like-minded friends. We care about what others think -- but is it entirely for our ego?
I don't believe so. At the core, we simply want to find common ground and friendship and if it is through showing our black and white Berber carpet that is on trend and everyone cool seems to have one, then post the damn rug. Give yourself a break. You're not being egocentric or materialistic. You are just trying to connect with others who share your style.
There are hashtags for people who decorate in that typical "Kinfolk magazine" style. You may know about those. What was once indie and unique, is mainstream and not unique anymore. Kinfolk is mainstream pop decorating. Large big box stores copy the Kinfolk slow movement style. Interior designers are copying it. What was once interesting is less so.
People get bored with what they see and wish to expand and find what is fresh. Trends help them to do this when they have a hard time expressing themselves naturally through their own personal style. They want to keep the conversation going online.
Stagnant decor and yesterday's movements are not interesting, especially online where the speed of movements is sometimes baffling - one minute a trend is in and the next minute, totally stale. This saturation in content has created an insatiable craving to stay "fresh" and "relevant" online. No one wants to be seen as boring or dare I say, OLD. That is why they look to trends and even start movements of their own.