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Domotex 2018 First Impressions: My Lectures and Our Lovely Blogger Panels

, , ! But first, hello everyone, how are you? I'm getting ready to board a train to Berlin to work with and his team to help kick off his new brand in Germany, Jonathan Adler Germany! If you are in Berlin and would like to come, you can certainly join us - more information here. If you cannot make it, be sure to follow my and Instagram Stories starting today to see what we're up to with "the" Jonathan. BUT FIRST. Domotex and my first impressions.

If you have been following me on the blog or Instagram, you know that I had two lectures, each followed by moderating a panel of experts who are bloggers but also book authors, stylists, trend experts, and photographers. It was quite an amazing group and I'm so proud to say that our talk shows were a success. I was excited to read the enthusiastic response yesterday in the Domotex press release, pay special attention to pargraph 7, in or in .

Domotex 2018 First Impressions
Domotex 2018 First Impressions
Domotex 2018 First Impressions

The morning session was an hour with 15 minutes of audience Q+A and the topic was, How To Collaborate With Bloggers To Market Your Products. I spoke for 30 minutes and then I moderated a panel that included Niki from , Igor from blog and , Agata from , Stefan from , Desiree from and Mette from . This was a wonderful and very diverse and international team to work with - all ages, differing skillsets, etc. yet we all felt the same on this topic and each had a very interesting perspective to share based on their own experiences using social media daily.

Here are a few of my slides from that presentation to give you a taste.

Opening slide

Opening slide

Domotex 2018 First Impressions: My Lectures and Our Lovely Blogger Panels

The first part of my presentation simply asked, Why Bloggers? And then I answered, "Why Not?" with 8 reasons.

Domotex 2018 First Impressions: My Lectures and Our Lovely Blogger Panels

I broke down 8 key reasons why brands should work with bloggers: TRUST, POWER, RESOURCE, ENGAGED, TARGETED, ADVOCATES, SEO, CONTENT.

Screen Shot 2018-01-15 at 11.11.02 PM.png

I am very data driven, so I did a lot of research first to get the right numbers and I found this slide especially good for my audience to see.

Domotex 2018 First Impressions: My Lectures and Our Lovely Blogger Panels

After taking the audience through 8 reasons why brands should put some of their advertising dollars into bloggers and influencers, I explained quite thoroughly WHO they should work with because not all bloggers are equal. This was the best slide in my presentation because I said what I really believe brands needed to hear the most. There is still a lot of confusion around how to work with bloggers, but after this presentation followed by the panel and then the Q+A from the audience, I am confident that everyone left with a good understanding of how to work with professional bloggers. 

Domotex 2018 First Impressions: My Lectures and Our Lovely Blogger Panels

In this part of the presentation, I broke down the different things that bloggers offer. After all, it's not just a post on our blog anymore!

Domotex 2018 First Impressions: My Lectures and Our Lovely Blogger Panels

I covered everything from underwritten posts to shop this post on Instagram and beyond, though I know from 12 years of experience that to really learn how to work best with a blogger, a brand has to ask the bloggers they have their eye on and see what the blogger has experience with and what they feel would fit your brand best. In other words, you really need to develop a good relationship between blogger and brand and go from there.

Next, I talked to each blogger on our panel, and I asked them questions about who they are, what they do, how they work with brands and so on. It was a lively and interesting conversation to have first thing on Friday morning, opening day, but fortunately we had a great breakfast and the seats were full with interested, curious guests, so we were very excited to be there sharing our expertise with the crowd.

My Lecture at Domotex by cattledogs

Finally, after the bloggers shared their bios and experiences, we took questions from the audience and then, it was a wrap!

In the afternoon, I had another lecture and then, moderated a panel of, this time, 7 bloggers since I'd invited rug expert, , to the stage to take part in our "Trend Talk Show".

Here are a few of the slides that I created for this segment, in case you are curious...

Opening slide   

Opening slide

 

Trend Talk by Holly Becker

In the first part of my presentation, I shared with the audience a slide for each member of my panel, and also included one for myself, profiling the blogger.

Trend Talk by Holly Becker
Trend Talk by Holly Becker
Trend Talk by Holly Becker

After making all of the introductions and bragging about my fabulous panel, I then went right into the slides featuring mood boards that gave the audience something visual to follow as we spoke about the trends for 2018. I spoke about my three slides and then, I let each blogger talk about their slides - each blogger had an average of 3 slides to talk through. Lots of people were taking photos of the slides on their phones, so I believe the audience really enjoyed what we had to say.

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onstage2.jpg

I wrapped up the presentation and that was that! It felt good to be finished with both presentations (I must say!) but now, looking back, I want to moderate more panels at fairs again because I love it! This was my first time as a moderator, I usually stand up along and give lectures. After, the general feedback was that the audience thought I'd been a moderator for years. That was a lovely thing to hear, and I'm glad I went for it.

I love public speaking but even more, with a panel, so this is something I hope to do more of in the future, interviewing on stage, video work with interviews, panel moderation, anything that gives me a chance to be social and open up people and make them laugh a little as they learn a lot - this is my passion. I guess that's why I got into blogging and teaching in the first place.

So that's my first impressions from Domotex - I'll be back on Thursday with more. I'm in Berlin for a few days, so please follow me on Instagram - I'm sure you will be inspired by my trip and the things I do there.

THANK YOU DOMOTEX for everything!

Have a lovely Tuesday! Oh, and I'm over on Sotheby's if you want to read, "". Thank you for the interview!

Holly

 

Meet These Interior Bloggers At Domotex!

Have you heard of ? This is a "The" B2B flooring fair that takes place in Hannover, Germany and it just got better! WHY? Since their previous fair, they've updated the show with the help of an expert agency and so now Domotex will include lots of new experiences for guests to enjoy and I can't wait to tell you how I'm involved in all of this.

Mariantonia Urru

Mariantonia Urru

The show is the world's leading flooring trade fair based in Hannover, Germany (In 2019. they will launch Domotex USA for the first time in Atlanta, Georgia!). Domotex is visited by leading architects, product designers, interior designers, shop owners, industry professionals, trend experts, leading members of the press, and so many others who need to stay on top of flooring trends and now, the show will include for the first time a dedicated group of social media experts to cover Domotex primarily on opening day, which is this Friday, January 12, 2018. GUESS WHO was hired to help lead this initiative? Me!

I was asked to work with the Domotex team (Timo, thank you!) since last summer on how, together, we can develop their blogger outreach and an interesting blogger program and then, who to select to be at Domotex to support this new format.

After months of planning,  below and we just got some great news that rug expert, Michael Christie from the Ruggist (also shown below), will be part of our team so I'm going to see if we can bribe him somehow to join our afternoon panel about TRENDS as a sit in guest because Michael will definitely have a lot to say regarding rug trends for sure.

From left to right after my photo...

Stefan Nilsson - Stefan Nilsson, "", is constantly on the go – he travels the world scouting for trends in lifestyle and design. Listed as one of the most influential people in the Swedish design industry, Stefan writes for top magazines, hosts radio shows and is a frequent guest on Swedish television and a speaker at some of the most influential design fairs in Europe. Trendstefan also runs Stockholm's liveliest design arena under the name , where he manages a blogger's network with twenty Swedish bloggers writing about design.

Desiree Groenendal - Desiree Groenendal is the founder/editor of the award-winning blog , best known since 2007 for its monochromatic, minimalistic, industrial view on design but also for showing glimpses into Desiree’s life at home in Amsterdam where she can be found sharing her latest styling projects. Desiree also shares her many travel inspirations as she is frequently a guest at industry fairs and invited by brands to be inspired by their latest products and services, which she photographs and shares on Vosgesparis. Desiree is also the co­founder of , a Dutch agency for styling and photography alongside Dutch photographer Wen van Woudenberg.

Igor Josifovic - Igor Josifovic has a passion for interior design, home décor, travel and plants and likes to share his joy with his readers on the . Igor’s blog focuses on interior design and decoration ideas for happy homes and showcases the beauty of our world and the inspiration brought back home through traveling. It also highlights the beauty and beneficial powers of houseplants. His love for houseplants resulted in a second project called which has grown into a global network to include a popular book, Urban Jungle, (German title: "Wohnen in Grün"), co-authored with his friend, Judith de Graaff. Igor lives in Munich but works all over Europe.

Mette Jakobsen - Mette Jakobsen is the voice behind the eclectic lifestyle blog, . The monsterscircus is an award-winning, creative lifestyle blog based in Denmark. It's a global one-stop community based on her love for Scandinavian design, craftsmanship and ideas on how to master home decorating with both intent and personal style. Mette is a passionate hand-on woman who freelances for magazines, loves anything interior-related, who is keen on storytelling and is always on a mission to live an authentic life while celebrating the beauty of today's modern society online as well as offline. Mette collaborates with major designer brands and contributes to several leading interior magazines worldwide both in print and online.

Niki Brantmark - Niki Brantmark is an interiors book author and is the founder and writer at , an interior design blog inspired by her life in Malmö, where she lives with her Swedish husband and three children. Originally from London, Niki is the author of the newly released book, Lagom: The Swedish Art of Living a Balanced, Happy Life along with The Scandinavian Home and Modern Pastoral.

Agata Dimmich - Agata Dimmich is the creative mind behind , where she shares bits of her work and life in Milan, design finds and ideas for a happy living. With a focus on interior and prop styling, photography and content creation, Agata works primarily as a stylist and blogger. Her work has been featured in many lifestyle and interior magazines and books including Elle Decoration.

Michael Christie - Known widely in the handmade rug industry as "", Michael Christie has been providing commentary on the world of rugs since 2008. With a passionate appreciation of rugs and carpets acquired during a career spanning over two decades, his experience in retail and trade only sales, wholesale, and niche manufacturing informs his irreverent style. In addition to ‘The Ruggist’ Michael had previously written for various trade magazines before taking up the Editorship of United States’ based Rug Insider Magazine in mid-2017.Based out of the Canadian Maritimes, Michael travels regularly to major trade fairs and conferences around the world, and also presents ‘For the Love of Carpets!’ which chronicles modern carpet design over his career.

Here is our for this Friday:

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Lecture: "How To Collaborate With Bloggers To Market Your Products"
Time: 10:00 - 10.30 a.m.

SPEAKER: Holly Becker
"How To Collaborate With Bloggers and Influencers to Market Your Products" is aimed primarily at exhibitors and other bloggers, but will also offer a wealth of inspiration for architects, designers, interior planners and other DOMOTEX visitors.


DOMOTEX

Panel discussion: "How To Collaborate With Bloggers To Market Your Products"
MODERATOR: Holly Becker / PANEL: Stefan Nilsson, Agata Dimmich, Igor Josifovic, Niki Brantmark, Mette Jakobsen, Desiree Groenendal
Time: 10:30 - 11:00 a.m.
A 30 minute discussion with a panel of bloggers and influencers from all over Europe on how they collaborate with brands, best practices, success stories, things to avoid, and more 15 minutes at the end for the audience to ask questions. The audience will be asked to submit questions on a slip of paper during the discussion and during the final 15 minutes, the panel will answer as many questions as possible.


DOMOTEX

Blogger Tour - Hashtag #domotex
GUIDE: Holly Becker
Time: 1:30 - 2:30 p.m.
A tour for one hour lead by Holly will take the Domotex bloggers and others working in new media around the Domotex halls to visit some favorite stands, each selected to show a broad range of rugs of today that include innovative materials, handcrafted quality, aesthetic beauty and beyond. Bloggers (and non-bloggers) are welcome to join this informal, educational tour. Meet Point: Blogger Lounge


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Panel discussion: "Interiors Trends in 2018 – What We Love"  
MODERATOR: Holly Becker / PANEL: Stefan Nilsson, Agata Dimmich, Igor Josifovic, Niki Brantmark, Mette Jakobsen, Desiree Groenendal, with special guest appearance by Michael Christie (pending)
Time: 3:15 - 4:15 p.m.
An informal discussion (with visuals to follow on screen) with Domotex  on current and future trends in interior design which will include furniture, trends in living/thinking, accessories, and of course, rugs.

DOMOTEX will take place from January 12-15, 2018 in Hannover, Germany.

Follow us on Friday at the fair, Saturday as we sightsee in my city and on Sunday as I return to the fair alone to cover more exciting brands from the trade show floor - all on my Instagram  and the official show hashtag #domotex.

NOTE: If you would like to join us, please do. It is a B2B fair, but if you email me before Friday, I can get a pass for you as I have a limited number of guest passes that I can issue. Please send a quick email to [email protected]

See you at #DOMOTEX!

Love,

Holly

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Meet Me in Italy at Il Mondo Creativo in Bologna November 17 + 18, 2017

Hello dear readers, I am so excited to say that I'm going to , Italy this Thursday! I've been invited by , a leading trade show in Italy for crafts and decoration, to teach an Instagram and Styling workshop and give 2 live demonstrations during their fair, both with a book signing to show you my Italian book, which is in English.

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I was invited as a special guest by Il Mondo Creativo thanks to my dear friend Anabella Veronesi from . Anabella and I can barely communicate because she's speaking Italian and Spanish and I'm speaking English and German - so we talk a lot with hands and feet - and plenty of hugs, google translate, and emojis. Anabella is that special person you meet only a few times in life where you feel a genuine connection to from the start, a person who lights up a room but also who is helpful, kind and loving - not a superficial passing ship in your life - but a loyal and lovely friend for the long haul.

I'm so happy to see Anabella soon and to also say hello to my friend Charlotte Hedeman Guéniau, founder of homewares empire and the new , who will present her latest book, , in Italian at the fair.

If you would like to see my live FREE demonstrations and buy a book from me to sign (optional of course), here is the schedule:

  • Friday, November 17th at 14:00

  • Saturday, November 18th at 16:00

Vuoi imparare a decorare con semplici ma bellissimi DIY la tua tavola e la tua casa? Holly Becker, autrice di “Decorare a festa” ci farà vedere come fare e ci darà preziosi consigli. Vi aspetta al Teatro Craft – Padiglione 22 // Venerdì ore 14.00 // Sabato ore 16.00

Want to take a private workshop with me at the fair?

If you would like to take a workshop with me and a small group of students, in English (but I'll have an Italian translator to help!), you can register for the workshop . The class is 65 Euro and you get to spend 2.5 hours with me from 10:00-12:30 on Saturday, November 18th to learn all about Instagram and Styling your photos for Instagram.

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The first hour from 10-11 we will learn about everything important when it comes to using Instagram from your brand identity to monetization, and then I'll take questions for 30 minutes from 11:00-11:30.

For the final hour, from 11:30-12:30, we will all move around the room to take photos and learn styling with me for Instagram.

NOTE: You can bring some of your products or anything you love to take photos of from home or your office, and we can work with them to take some nice photos and I can show you how to take the best pictures using your phone, the apps I use to edit my photos and how to style things to create a pretty picture.

See you in Bologna! Oh but wait, any travel tips for me? Anything I simply must see in Bologna? I have Thursday afternoon/evening free, and Sunday too for most of the day, so let me know what I should be seeing and doing in ! Thank you!

Follow my adventure on from Thursday, November 16 until Monday, November 20 when I'll be posting all of my inspiration and travel tips!

Love,

Holly

 

 

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10 Lovely Decorating Tips From Haymarket Stockholm

Today I have 10 lovely decorating tips from my recent visit to Haymarket in Stockholm and I can't wait to share them with you.

Haymarket Stockholm

Haymarket which uses the English translation of "Hötorget", is the first signature hotel by the and today, you're going to check out their lovely cafe, Greta’s, and their restaurant, American, with me and see some decorating ideas that I found just by spending time in these spaces.

But first, a little history...

is a hotel situated in Hötorget square, a popular downtown marketplace that has been in operation since the 1600’s. It isn’t just a hotel for international guests though; it’s a destination for many Stockholm locals to meet for lunch or for an aperitif after work.

The building once housed the fashionable and iconic PUB department store, where one of Sweden’s biggest Hollywood exports, Greta Garbo, began her career in the millinery department. The hotel restored the building’s historic art deco details with a nod to the history and glamour of the roaring twenties, yet giving it just enough of a modern twist. 

Whenever I’m in the area, I pop into the hotel’s café, Greta’s, (named after the one and only) for . They’ve decorated it with that winning combination of pink and green and just the right amount of gold accents. While millennial pink is certainly the color of the moment, their use of it has a classic edge that will no doubt stand the test of time. The cane chairs give a laid back vibe to the space and are set off with luxurious peacock cushions. I would never imagine using that combination until I saw it here and now if the opportunity arose, I might have to borrow the look too (wink).

While I’ve been known to enjoy a glass or two of champagne with friends at Greta’s, the place to go to for a touch of glamour and a good cocktail, is the bar, American, which overlooks the square’s marketplace. You feel the opulence the moment you enter. You’re greeted with h velvet sofas in hues of moody blues and burgundies and brass art deco ornamental wall paneling. My all time favorite here is the statement black lamp. It just breathes luxury.  

The exquisite décor is a huge draw for me, and each time I visit, I soak up so much interior inspiration and I’m sure that you will too.

Would you like to take a look and to gather some decor tips for your home? Here are my 10 tips:

Haymarket Stockholm

TIP 1: Ceilings needn’t always be discreet. Here the color scheme and mood of the room continues above, for a sweeping and dramatic effect.

Haymarket Stockholm

TIP 2: By adding darker bar stools, the somewhat pretty room is finished feeling more grown up.

Haymarket Stockholm

TIP 3: The rattan chairs give a laid back vibe to the space and are set off with peacock cushions.

Haymarket Stockholm

TIP 4: Place fluffy feathers in a vase for a nice twist on flowers.

Haymarket Stockholm

TIP 5: Patterned floor tiles lend an extra wow factor to a room.

Haymarket Stockholm

TIP 6: Mirrors are the oldest design trick in the book but work beautifully to reflect natural light from the large windows and play with the eye making a room seem to go on and on....

Haymarket Stockholm

TIP 7: Table lamps add to the ambience of a room but can also be the perfect standalone statement piece, like this Atollo lamp in black.

Haymarket Stockholm

TIP 8: Velvet sofas are soft and inviting but it’s not always possible to buy a new sofa, or to reupholster your current one. Why not borrow from the look by mi in velvet cushions to your current sofa to add a sumptuous feel?

Haymarket Stockholm

TIP 9: Plants bring the outdoors in and also visually fill boring corners and hide things like ugly outlets or your wifi router.

Haymarket Stockholm

TIP 10: Art Deco geometric patterns look striking when carried throughout a room like the designers have done here with the rug and screen.

If you find yourself in Stockholm, a visit to Haymarket is something you must tick off your list of things to do and see. Perhaps you could pop in for a dinner and drink after enjoying a performance at Stockholm’s famous concert house, which is just opposite. Or for something really special, treat yourself and stay as a guest. Either way, I hope that you enjoy it as much as I do. 

Have you found any decorating ideas here at that you love?

(Article + Photography: )

See One Of The Best Interiors Shops In Stockholm

Are you like me and love window-shopping? This, I confess would have to be one of my favorite past times. When I arrive in a new city, finding a beautiful interior store is one of the first things that I need to do - even before the other attractions! To me, this, along with sitting in cafes and people watching, is where I get a real feel for a place.

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Now I don’t mean just any shop full of lovely things, I’m looking for a place where I can feel inspired; somewhere that truly showcases their edit, along with reflecting the style and feel of the city that it’s in. Thankfully one of my friends here introduced me to , which does just that. It has since been my go-to-store for all things interiors. I’m sure you’ll love it. Shall I take you on a little virtual tour with me?

is situated in Södermalm, an area in Stockholm, that was crowned the third coolest neighborhood in the world a couple of years ago by . Cafes line the streets with a mix of hipsters, young families and professionals taking time out to . There’s no pretentiousness here though, the locals take the title in their stride and are super friendly with their quiet Scandinavian confidence. 

Tambur Store Stockholm

Tambur means “entry hall” in Swedish. It’s the place to enter the home, hang your coat, leave your shoes, bag and relax.  Designer, Anders Widegren, founded the store two years ago with the idea to create a space that embodies a Nordic style, with a lot of clean lines, functional design and where less is more. A year later, Sebastian Bergström, came on board as a co-owner and stylist. 

Tambur Store Stockholm
Tambur Store Stockholm

The store is set up to reflect different rooms within the home and offers some great decorating inspiration. Both Anders and Sebastian aim to choose products that are made with care, and by natural materials. You can see this with the beautiful display of cutting boards, utensils, ceramics and accessories on show. This is very much the philosophy of Scandinavians. Choose well and you will have it for life. 

Tambur Store Stockholm
Tambur Store Stockholm
Tambur Store Stockholm
Tambur Store Stockholm

CLICK ANY IMAGE BELOW TO PIN OR ENLARGE

Since opening, Anders and Sebastian have given the boutique numerous makeovers to showcase how the products can work within different environments and color palettes. This makes it even more interesting (and dangerous) for regulars as we rediscover our favorite things styled in a fresh, new way. 

If you find yourself in Stockholm’s Södermalm, a visit to Tambur is a must. A little warning though, temptations run high here and you will be hard pressed to leave without getting a little something for yourself.

(Article + Photography )

Follow #BlogTeamDDW at Dutch Design Week!

Hey lovely friends and cattledogs readers! I'm happy to be here today to say hi because I've been a bit absent due to getting a cold and from managing my family life and travel, etc. Right now, I have an intense travel period so I spend as much time as I can when I'm home to be with my little boy. When you are away 4-5 days at a time, you have to create balance by being very present when you are home and for me, this means blogging less and playing with him more. BUT the good news is, that I have a great schedule for daily blog posts from now until the end of the year - you will either be hearing from me or someone from the awesome cattledogs team that I've newly formed... So you won't have to miss anything inspiring at all.

Design Academy Eindhoven

Design Academy Eindhoven

This weekend, from October 20-23, I will lead a group of 15 bloggers/influencers/vbloggers from all over Europe to Eindhoven for and we'll be using our hashtag #BlogTeamDDW. If you want to follow us, just search for that hashtag online or on Instagram and you'll see what we are doing and seeing as we go. I'm sure you will find our photos and insta stories inspiring, especially if you love art, design, conceptual design work, pretty cafes and shops... Oh wait a minute, OF COURSE YOU LOVE THOSE THINGS. Duh! So follow us!

I CANNOT WAIT to see the student work at the and to visit and see his new work for IKEA and and also to finally meet after so many years of following her work. It's going to be quite spectacular to dine with people who have inspired us all for so many years - older, wiser and certainly more experienced!

I formed this blogger group on a whim, I wanted to return to Dutch Design Week after 11 years of not going - it was the fair that started my career as a journalist since it was the first thing I ever wrote about for back when I lived in the United States! I don't see or hear as much about DDW as I'd like to from my fellow American bloggers and journalists, so I thought since I'm American and live over here AND live only 3 hours away from Eindhoven, why not take the lead and form a group and together, hit the fair and unearth gems to share with my followers and for all of the bloggers with me to do the same. Why not cover a fair that could be really inspiring to all of you, that isn't necessarily the typical type of fair showing products already in production? I love conceptual design and though so much of it never sees the light of day in the way it was originally intended, a lot of the ideas around the design can and do end up becoming actual things we use someday. I was told recently that what you see at Dutch Design Week as a concept this year, is what you just may see at a trend fair as a product in 5 years, which is why it's so important to go to these types of student fairs.

Here is the stellar group below that I've chosen so click on them all to follow them too -  we have a very lovely weekend ahead so again, do follow us from October 20-23 and like our photos and feel free to share as you go. If you want to be a part of future blogger groups that I organize to attend fairs or events, please reach out to me via my assistant, Jessy, who will let me know of your interest ([email protected]).

Here is our #BlogTeamDDW (in no particular order):

(NL)

(Germany)

(Sweden)

(NL)

(NL)

(Italy)

(Interior Design Student from Montenegro)

(Denmark)

(Sweden)

(Belgium)

(Belguim)

/ (France)

/ (Germany)

(NL)

and of course, me.

To say I am happy THAT these bloggers and influencers accepted my invitation to join me in Eindhoven doesn't even capture the gratitude I feel (thank you guys so much!). I am deeply honored and can't wait!

And I owe Desiree so much for joining in my effort to help me organize everything because without her, it would have been a struggle with pinpointing exactly where to go as DDW is huge.

My only hope is that they all love it and we end up having a weekend to remember that gives us all lots of happy feels!

We have so many special events lined up, I hope that you will enjoy watching our Instagram accounts all weekend long - just use #blogteamDDW to stay in the know on IG.

See you all on Instagram in Eindhoven!

Love,

Holly